Oddulent Global Marketing Blog

Reuters

CHICAGO, Oct. 31 /PRNewswire/ -- Optimizing relevance for consumers has been
the key to success for Google and now executives at FirstLook, the pioneer in
automotive retail performance solutions, are illustrating how this model can
be the key to success for automotive dealers in their online vehicle
advertising. As a featured speaker during the Digital Dealer Conference and
Expo in Nashville, Tenn., Pat Ryan Jr., FirstLook's Founder and CEO, will
reveal to dealers how the Google Relevance Model can be applied to online
vehicle advertising using Consumer Optimization techniques.

"People use Google because it helps them find what they are looking for - in
short, Google optimizes consumer relevance," says Ryan.  "Yet, despite
Google's virtually unparalleled success, few online advertisers, especially
online vehicle advertisers, leverage Google's powerful, yet simple secret in
managing their own internet business. With Consumer Optimization, dealers will
be positioned to create a new power shift - the shift away from irrelevance."

Consumer Optimization techniques focus on the features, qualities and benefits
that set one dealer's vehicles apart from others.  Similar to Search Engine
Optimization, which optimizes a web page so it ranks higher, Consumer
Optimization techniques allow pre-owned automotive dealers to optimize their
online vehicle ads to rank higher with consumers and be more likely chosen
over their competitors.

In addition to Ryan, senior vice president and general manager for FirstLook's
Elite Operations Division, David Nelson, will present "The New Four Square"
during the Digital Dealer Conference. Nelson will discuss the fundamental
shift that has taken place in pre-owned vehicle sales - from a confrontational
negotiation bases solely on price to a win-win negotiation based on consumer
values, or M.A.R.K. factors: Mission, Affordability, Risk and Key
Differentiators.  

More than 45 exhibitors and 500 attendees are expected for this year's Digital
Dealer Conference to be held November 1 - 3 in Nashville, Tennessee. 

FirstLook's 360 degree Market Navigation Tools allow dealers to tap market
data, and execute pre-owned operations best practices.  For more information
contact FirstLook at 800-730-5665.

About FirstLook
FirstLook, by INCISENT Technologies, is the pioneer in Automotive Retail
Performance Solutions and the #1 fastest-growing automotive related company in
the United States, according to the Inc Magazine's prestigious 2008 INC 500
list of fastest-growing private companies in the U.S.  FirstLook provides
industry-leading tools to manage Pre-Owned Operations, Internet Marketing and
Retail Performance Training & Best Practices.  FirstLook technology is in over
1,600 automotive franchises throughout the United States.  FirstLook helps
dealers Drive More Traffic from the Internet, Close More Customers More
Profitably, Close More Appraisals and Stock More of the "Right Cars" for their
lot through cutting edge technology solutions as well as industry leading
training and consulting services.  For more information, visit
www.firstlooksolutions.com or call (800) 730-5665.

SOURCE  FirstLook

FirstLook, +1-800-730-5665, Press@FirstLook.biz